21.5 Unbreakable Laws of Selling by Jeffrey Gitomer

(Proven Actions You Must Take to Make Easier, Faster, Bigger Sales… Now and Forever)

From Amazon.com:

There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster.

Here’s a sampling of Jeffrey’s 21.5 Laws of Selling:

• Deliver Value First
• Ask Before Telling
• Communicate in Terms of Them
• Become Your Own Brand
• Earn Referrals and Testimonials without Asking
• Create Loyal Customers