Author Topic: What is attraction marketing?  (Read 3478 times)

Brian Katzung

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What is attraction marketing?
« on: March 11, 2015, 22:37:46 »
Attraction marketing is a marketing philosophy based on developing a relationship with your prospects (also referred to as developing "know, like, and trust") before recommending products as solutions to targeted prospect needs as opposed to primarily promoting products' features and benefits.

See also What is "leading with value"?.
« Last Edit: July 07, 2015, 11:38:25 by Brian Katzung »