Author Topic: What is "leading with value"?  (Read 3526 times)

Brian Katzung

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What is "leading with value"?
« on: March 11, 2015, 22:45:45 »
"Leading with value" is a marketing approach that provides valuable information or resources for free to prospects before pitching products to be purchased.

It is based on the concept that people are much more likely to purchase from people they know, like, and trust.
« Last Edit: July 07, 2015, 11:38:02 by Brian Katzung »