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Influence: The Psychology of Persuasion by Robert B. Cialdini

Formerly: Influence: Science and Practice (Mastering the Inner Game of Wealth) From the back cover: What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science […]

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